Froyo Junction has served sweet treats to the Junction City community for about five years, but after Aug. 17 that’s all coming to an end.
The frozen yogurt and ice cream shop is closing its doors for good later this month.
Co-owner Kendall Schoenrock said the business was a side business for himself and his wife, Meghan.
“It was a side project,” he said. “We’ve had a really good run and decided this would be a good time to shut it down and move on to some different and other projects.”
These other projects include local parks. Schoenrock said he had recently spent a lot of time helping Quality Play for All redo Fifth Street Park. He also works full time as a real estate developer out of Schoenrock Realtors, something he has done for six years now.
“Running a business is time-consuming,” Schoenrock said. “We have a number of other projects and opportunities in front of us we’re really committed to.”
He said he enjoyed his time running Froyo Junction, though he believes it’s time to move on.
“Froyo Junction is a fun business,” he said. “We ran it for a number of years. We employed a great number of people. We were the first jobs for a lot of young high school kids in Junction City and we’re really grateful to have had the opportunity to share that with so many quality employees and we’ve had great people through there. The community seemed to really enjoy it. But at the same time, any time you’re running a business, it comes at a cost — both in terms of your time and effort and opportunity costs.”
The opportunity costs — the ability to dedicate themselves to other projects — were a sticking point, according to Schoenrock.
“We just felt it was time to move on,” he said.
According to Schoenrock, the departure of Froyo Junction should not discourage anyone from opening a business in Junction City.
“We were rewarded quite nicely for the efforts,” he said. “I think Junction City — when you deliver a high quality product and a good environment —rewards those types of businesses.”
As well-rewarded as he said he and his wife were in their efforts to keep Junction City’s community full of frozen treats, he said he feels it’s time to let it go.
“I think starting a business in Junction City was an excellent decision on our part,” Schoenrock said. “At the same time, we’re sad to see it come to an end. But at the same time, I don’t want to let the quality of the business decline. I’d rather go out with people still really enjoying the location and the space and things like that.”
He and his wife have no intention of leaving Junction City, he said.
“We’ve got other irons in the fire,” he said. “We’re going to continue to work on the parks and rec and sports leagues. And you know, we’re still committed to Junction City.”