K-State Athletics and its multimedia rights-holder, Learfield, have announced a four-year agreement with Entercom KC for 610 Sports to become the official radio home of Wildcats sports games in Kansas City. 610 will carry K-State football, men’s basketball, and select women’s basketball games beginning this season.
 
“When we began our search for a new radio home in Kansas City, a strong commitment to K-State and our programs and an improved signal strength were at the forefront of our discussions. With Entercom KC and 610 Sports, we were able to accomplish those goals, and we are excited to begin what we hope to be a long-term relationship together. I know our fans, both in the Kansas City metro area and throughout areas of the Midwest, will enjoy an improved listening experience,” K-State athletics director Gene Taylor said, according to a University release.
 
610 Sports was previously the radio home for Kansas Athletics. The Jayhawks will now be broadcasting its athletics events on Sports Radio 810 in Kansas City, which was the previous radio home for K-State.
 
Wildcats football and men’s basketball games, in addition to all pregame and expanded postgame network programming, will be carried on 610 Sports, a full power daytime signal that reaches beyond Kansas City into Kansas, Nebraska, Missouri, Oklahoma, Iowa, and Arkansas, and with a non-directional full power signal at night that will provide greater coverage for K-State fans. With 610 Sports being the official home of the Kansas City Royals, the few K-State football games that conflict with the Royals broadcasts will be aired on KMBZ Talk 980 AM, which also operated on a full power day and night 5,000-watt signal covering much of the same territory as 610 Sports.
 
“This is a win for both Kansas State and KCSP 610 Sports. We are delighted to enter into this new partnership for what we hope is years to come. K-State has fantastic football and basketball programs and it’s our privilege to be able to provide the radio broadcasts to the Kansas City area and beyond,” Dave Alpert, the Vice President and General Manager of Entercom Kansas City, said, according to a University release. 

The Bill Snyder and Bruce Weber radio shows will also air on 610 Sports, while approximately 10 women’s basketball games will be carried in the Kansas City market.
 
“We’re very pleased to announce this new partnership with Entercom KC and appreciate how their team embraced the strength of K-State’s brand in Kansas City. The combination of the powerful 610 AM and 980 AM signals, along with enhanced programming, provides K-State fans in the entire market the coverage and programming they desire,” K-State Sports Properties General Manager Ben Boyle said, according to a University release.

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